To Alma Rosa, every customer is a blessing. Whether someone comes in for a single flower or a grand arrangement, each is treated with care, gratitude, and joy. For her, the truest reward is seeing the happiness her creations bring — and the trust people place in her to celebrate life’s biggest moments.

That same love extends to her team — though Alma Rosa doesn’t call them employees. “We work together — that’s how things happen,” she says. “We learn from each other.” It’s that spirit of collaboration that makes every bouquet complete — a little bit of everyone’s touch, coming together in harmony.

Since the beginning, Flowers by Paulann has also held a place of honor in the city’s heart. The shop has been the official wreath builder for Oxnard’s Fallen Heroes Ceremony since its earliest days — a tradition Alma Rosa continues with profound respect and gratitude every year.

Today, as the shop celebrates more than 70 years of service, its story is more than just one of flowers. It’s the story of a community — of the people who grow, create, share, and remember together. And with every bouquet that leaves the shop, that story continues to bloom.